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Who are AVYourself?

AVYourself was launched in 2018 by W2 in response to the anticipated Digital Economy Act (DEA).

W2 has been providing Age and Identity Verification solutions to the financial services, betting and gaming and ecommerce sectors since 2011 and has over 100 customers spanning the globe using its simple platform to manage customer acquisition in a safe and compliant manner. For more information on W2 please head to our website https://www.w2globaldata.com/.

Due to some of the nuances expected under the DEA, AVYourself was intended to be delivered as a separate platform to the core W2 engine thus ensuring existing and new clients could benefit from some exciting innovations to address the specific market needs.

Those of you who have followed the turbulent path of the DEA will know that since the law was passed in 2017 there have been several iterations of a proposed certification scheme, proposed implementation dates have come and gone and ultimately the enforcement of the DEA was indefinitely shelved in November 2019 and is widely expected to be wrapped up in the delivery of child protection through the online harms initiative being run by the UK government.

Given these changes, we have decided to roll AVYourself back into the larger W2 environment making far more services and implementation methods available, along with maintaining the highest standards of privacy and integrity.

Simple and Secure Online Age Verification

Via a single, easy to integrate platform you can access effective, secure and robust online age verification for a wide range of online business uses.

Seamless and discrete
Age Verification

All the age verification methods available through W2 are built with security and privacy at the forefront. We ensure that frictionless customer acquisition can be achieved for the merchant, operator or service provider while making sure that the consumer or player has complete peace of mind and an seamless customer experience.

W2 work closely with regulators across all the markets in which we operate to make sure that industry guidelines and best practice are met with the minimum of fuss.

Building upon our extensive experience in providing verification services across a wide range of industries, W2’s platform is simple to integrate and enables organisations that need to age verify their customers to do so instantly and without worrying about the security on personal information that is used.

Easy Integration with Websites

Our platform provides a quick and simple integration for websites and apps, enabling online merchants, operators and service providers to easily achieve and maintain cost effective compliance. Our range of API, SDK and other integration options offer maximum flexibility to suit all technical requirements.